On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. Immediately, this “wanted” message appeared in Ohio and […]
New York, NY – March 2017 Branded Cities Network (“BCN”) and SJP Properties announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and […]
Nice example of digital creative. Paid Advertisement
Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City. The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to […]
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here […]
Arizona State Senator Sonny Borrelli is proposing to amend a 2012 law which limits digital billboards to a defined area of central and southwest Arizona. Those limits were crafted following negotiations between the sign industry and “dark sky” advocates, including astronomers who said they did not want a new source of […]
We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post. An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has […]
Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu. Lamar Advertising, one of the largest outdoor advertising […]
The Mount Olive Chronicle reports the Township Planning Board is considering two separate applications for digital billboards in the New Jersey township. The applications, from Eye Spy Media Corp. and Outfront Media would place boards on Route 46 and 206. Both applications would require variances which the Planning Board will […]
NEW YORK, Jan. 12, 2017 /PRNewswire/ — Today OUTFRONT Media (OUT) announced that two of its senior leaders were recognized for their work in the advancement of programmatic media buying. Joel Melby, Chief Technology Officer, has been awarded an ABBI (Audience Based Buying Innovation) Gold Award from the Global Audience […]
