A Reno McDonalds wants to replace old outdated menu signs with modern 55 inch digital menu signs. The new signs will emit less light than the old signs. There’s a problem. The smart menu boards are considered digital signs so are not allowed under Reno’s code because they are within […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
Insider has written before about how Blip is helping out of home companies sell excess digital sign inventory. YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An […]
The Federal Bureau of Investigation (FBI) honored the Las Vegas office of Clear Channel Outdoor for helping law enforcement after the October 1 mass shooting in Las Vegas and also for fighting human trafficking. Clear Channel Branch President Adam Barthelmess was scheduled to accept an FBI Director’s Community Leadership Award […]
The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum. Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff. Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff. Here’s what he […]
Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup. Make sure all […]
Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.” Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers. We wrote […]
Insider has previously written about the efforts of two New Haven, CT Alderman to oppose a 10 by 23 digital billboard which has been legally erected at 1057 Whalley Avenue and Emerson Street by Advertex. Make sure you get both your state and local permit is the lesson from this […]
Company: Panasonic Products: Digital Billboards and Digital Signs Headquarters: Denver, CO Phone: 877-438-7881 Email: enterprise@us.panasonic.com Ask a consumer what Panasonic means and they’ll probably say tablets or computers or cameras. If you’re in the out of home advertising business Panasonic means Digital Billboards. Panasonic digital billboards have been installed at […]
BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]
