Tag: digital signs

Orlando Looking at Swapping Static Billboards for Digitals

With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week  and the expectation is they will approve […]

Fall River Still Contemplating digital billboards

Herald News reports the Fall River Zoning Board of appeals is still considering whether to approve special permits for 6 digital billboards on city land in Fall River Massachusetts.  The 70 by 50 billboards would generate an annual revenue stream of $650,000/year for the next 20 years according to the […]

Watchfire Hiring 2 new territory managers.

By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]

ODDM is New to Insider and the Industry

A newer business has recently popped up in our Classified Section as Elizabeth Mellen has opened Outdoor Digital Display Management.  We had a chance to interview Liz about her business. Can you share with us about your background serving the outdoor industry? I worked for one of the leading digital […]

Wash DC Digital Saga continues.

More developments in the Washington DC digital sign saga which Insider wrote about earlier this week. Don MacCord and Shannon Doyle have been indicted by the FBI for conspiracy to commit wire fraud, false writings to a government agency, obstruction of official proceedings and destruction alteration or falsification of records.  […]

Circuit Court Rules for Epic Outdoor In Rapid City Dispute

Insider has been reporting on a lawsuit filed in 2012 by Epic Outdoor in response to a revision to an existing Rapid City, South Dakota sign ordinance.  The revision created new size and spacing requirements as well as preventing outdoor companies from constructing any new digital billboards. Earlier this year, Epic […]

Digital Billboards: The Industry Was A Step Ahead

by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective:  as a former state regulator.  Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]

Watchfire and YESCO Team Up on Billboard and On-Premise Projects

DANVILLE, Ill. — (October 25, 2017) — Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. YESCO recently selected Watchfire […]

Using Sample Content To Sell Digital Ads

Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising.   Bell gives these sales tips: Use spec art with the prospect’s logo or with creative for a similar business. Give examples of dynamic content (e.g. […]

Daktronics Meets TAA Requirements

From the Daktronics Blog  Trade Agreements Act (19 U.S.C. § 2501–2581), is intended to foster fair and open international trade. TAA requires that products must be produced or undergo substantial transformation within the United States or a designated country.  All Daktronics products offered in the United States are compliant with […]