The San Diego Union-Tribune reports opposition to several proposed digital billboards in Oceanside, California. Local residents have circulated a petition asking the City Council to turn down the signs. The current sign ordinance allows as many as four digital boards on city-owned property. The council is interested in the revenue […]
Tag: digital signs
Britt McConnell on Why Digital Signs Use Less Power Than You Might Think
Digital billboards use less power than you might think says Britt McConnell, the Southeast/North Central Sales manager for Formetco. Insider asked Britt to talk about digital sign power use. You can reach Britt at BrittM@formetco.com, 678-951-1118. Here’s a link to a Linkedin article Britt has published on digital sign power […]
Rocket Interactive Uses Outdoor/Ad Agency Business Model
My Daily Tribune did an article on Rocket VII Interactive last week. Rocket VII Interactive operates a movie theater, a web design business, an ad agency and five Formetco digital billboards in Gallipolis, Ohio. Two points in the article are worth comment. There can be synergies if a small company […]
Nancy Fletcher on Digital Billboard Regulation
OAAA’s Nancy Fletcher has published a special report called “Top Regulatory Focus – Digital Billboard Permits.” Some highlights from the report. The number of digital billboards is up to 6,400, up from 6,100 at mid year 2015. Lighting has become a focus of regulators. The OAAA can help arrange a […]
