Insider interviewed Will Shanklin last month about Baltimore’s spectacular 52′ by 42′ LED Billboard which is located across from Penn Station. The sign sells digital ads and also features local artists and supports community events. Insider talked to Formetco’s Jim Shimmin and Joel Hurst about the installation and operation of […]
Tag: digital signs
Outdoorlink on Protecting Your Digital Sign
Insider wrote an article last week about Digital Billboard Hacking. The subject is timely. AL.com , Motherboard and Sixteen Nine reported that last Friday a hacker put pornographic images of Marco Rubio on 2 Alabama digital billboards owned by Durden Outdoor after a hacker breached the controls. The hack happened because the […]
TEXT AND DRIVE?
Insider just saw a post from Global News in Canada that might be worth some conversation. A billboard in Toronto along the Gardiner Expressway is drawing attention from motorists because of its message telling them to “text and drive.” The billboard says it is put up by Wathan Funeral Homes , but Wathan is not a […]
Hacking Digital Billboards
There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard. You tube “hacking billboards” you’ll see lots of hijacked digital billboards. There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards. Here are some billboard vulnerabilities identified […]
Fresno Looking At Digital
The Fresno, CA city council agreed this week to pursue the idea of putting electronic billboards along Highway 41 at Woodward Park, and at other parks and city properties. The city would make money on the deal, and in exchange for double-sided electronic billboards at five locations, 50 static billboards throughout the […]
Anthem Displays Enters The Digital Billboard Business
Insider wrote earlier this week that Anthem Displays was active at the TAB/OAAA show. Anthem is a Boulder, Colorado company that manufactures digital/LED displays for the out-of-home industry. Anthem was founded in 2013 by Rod Rackley and Evan Brooks, both former Circle Graphics executives. Insider talked with co-founder and partner […]
YouGov And Outdoor’s Bright Future
Some new data from YouGov demonstrates the growing power of interactive billboards and their ability to reach young and old people. New data from YouGov Profiles suggests around one in two people both notice billboards at the side of the road and agree that billboards showing dynamic content, such as breaking […]
Brilliant Billboards
HubSpot has an article talking about the positive evolution of billboards as an advertising medium. They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples […]
Montana Legislators Want To Debate Digital Signs
Insider has written here and here about the Montana State Transportation Commissions proposal to permit digital signs along state highways. Republican and Democratic legislators in Montana want to debate digital billboards during the next session according to the Bozeman Daily Chronicle. The proposed rules would be trumped by stricter local […]
Vince Miller in Digital Signage Today
Vince Miller of DDI Media has written a nice article in Digital Signage Today called “Digital billboards in the right locations drive big revenue.” Miller mentions that digital signs account for 2% of the company’s faces but generate 10% of the company’s revenue. Here’s why: Digital is flexible. The old […]
