One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
BROOKINGS, S.D. – Jan. 29, 2020 – The biggest football game of the year is set to kick off this Sunday in Miami, Florida, at Hard Rock Stadium, a venue featuring multiple Daktronics (NASDAQ-DAKT) LED displays. The four corners of the stadium will bring video content to fans while the longest ribbon board […]
NNY360 and wwnytv.com report that Watertown NY and the State of New York are at odds over a plan to put two digital billboards on the Court Street Building in Watertown. The State DOT says the sign will violate the Highway Beautification Act because the sign is along Black River […]
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
LOS ANGELES, Jan. 16, 2020 /PRNewswire/ — KEVANI, Inc. (“KEVANI”), LA’s market leader in digital out-of-home media sales, has been selected for a multi-year advertising representation contract for a double-sided digital display on Interstate 10. KEVANI has branded the display the “i10 BEACON,” referencing both the location and monumental size of the […]
Insider posted an article in October 2019 about a digital sign that was hacked on I-75 North in Auburn Hills MI and showed an adult video for 20 minutes to the public. Maybe the best way to deter hackers is to make known there are consequences to their actions. Insider […]
Insider posted yesterday on the regulatory history of the 6-8 second digital sign flip. Barrett Outdoor’s John Barrett – who’s been in the industry longer than most of us – says this: It is frightening as I get older to discover how often I have ended up as one of […]
Newman Outdoor’s Brett Waldera asked Insider the following question: I am looking for some documentation for the suggested ad display time on a digital billboard. I have heard somewhere that the industry standard is 7 seconds…but I can’t seem to find any documentation… Insider posed the question to Roger Brown, […]
Clear Channel Americas CEO Scott Wells had a wide-ranging interview at the Wells Fargo TMT conference yesterday. Some things Insider learned: On the current market It’s been a good market. If you look at our last twelve months through Q3 we’ve been growing a little less than 8% with the […]
“I think you’ll agree it was another terrific performance for our business” was how OUTFRONT CEO Jeremy Male summarized OUTFRONT’s the third quarter financial results yesterday. Here are some other comments from the earnings call. On the increase in yields First, we’re getting a nice increase in static billboard yields […]
