PARIS – June 24, 2021 – Daktronics and Viparis Parc Expo Porte de Versailles have partnered to create an iconic installation in Paris in 2020, a project that received the ICONA D’OR Award for digital achievement. The mobile awning is an architectural lighting project that was completed in conjunction with […]
Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based OOH companies, PlainView LED and Vincent Printing. Their agreement allows Vincent Printing to promote and sell PlainView LED digital displays within its various customer and distribution channels. Insider thought it was an interesting partnership so […]
Our recent interview on steel prices with Jon Odom at Productivity Fabricators created a good deal of feedback including updates on other components and raw material shortages from manufacturers serving OOH. Formetco noted that most digital devices use chips and that the chip shortage is impacting digital billboards. Insider spoke […]
Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens […]
Clear Channel Outdoor Americas CEO Scott Wells thinks cities will be more accepting of digital billboards as they look for revenue post-covid. Here’s a selection of his comments at last week’s Morgan Stanley conference. Is programmatic bringing in new money? In 2011 to 2017 you had a lot of advertisers […]
A follow up from our February 25th article. The Mercury News had reported that the San Jose City Council was removing from the city’s list of top priorities plans to add new digitals signs allowing private property owners to erect free-standing billboard structures on freeway-facing sites, allowing smaller digital billboards […]
Insider started following Adams Outdoors’ pursuit of digital permits in the Town of Mount Pleasant, SC a year ago and it popped up on our radar again over the holiday. Adams Outdoor Advertising is still fighting to put digital billboards along major roads in South Carolina's fourth-largest municipality.https://t.co/isX1WLr3S8 — The […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]
Today’s podcast guest, Ike Wingate, founder of Wingate Media Group, represents the best of the new breed of young independent out of home operators. Today Ike talks about what makes a good billboard site, why less can be more when it comes to digital billboards and keeping work in perspective. […]
One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
