Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory, to digital billboards, with a single click”, […]
What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]
Watchfire has designed a new patent pending digital billboard light blocking technology for locations that require a narrower viewing angle. Insider talked with Watchfire’s Darrin Friskney about the product. Darrin talk about the louvers. The louvers eliminate light spillage from digital billboards by narrowing the billboard viewing angle from 140 […]
Chattanooga, Tennessee-based PlainView LED is expanding operations with a new assembly plant. The 10,500-square foot facility was purchased March 24 of this year, as the COVID-19 pandemic began to rock Tennessee. PlainView LED staff members completed building renovations in just 45 days. “The ‘pause’ in the economy allowed us time […]
Blip Billboards is a web-based, automated OOH buying platform which allows businesses to buy digital billboard ad space on any budget, via pay-per-flip basis. Via Blip, businesses can place ads in any of the 250 participating DOOH networks operating almost 1500 digital billboards across the USA. Insider talked with Blip co-founder […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]
Today’s podcast guest is Jeff Rushton, President and Co-Owner of Media Resources, an integrated digital billboard manufacturer, sign installer and large format printing business with operations in Canada the US and Asia. Jeff, talk about Media Resources and how it got into the out of home business Media Resource has […]
“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
Since I still haven’t taken down my Christmas tree or lights, despite my wife’s justifiable and persistent encouragement to do so, I suppose its not too late to offer my annual legal predictions for the outdoor advertising industry for 2020. I recently re-read my 3 Legal Predictions for 2019 published […]
