Outdoor advertising design firm Out of Home Creative recently launched their OOH Blog with a focus on design and creative. Readers of Billboard Insider may be familiar with the firm’s founder and Chief Creative Officer, Melody Roberts since she is a guest columnist on our weekly series “Rate This Billboard.” […]
Tag: creative
“Eat Mor Chikin” – Chick-fil-A’s Billboard History
ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign. Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to […]
Billboard Design Tips From JCDecaux
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Beacons and Billboards
MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Coke Generates Buzz With “Ubiquitous” Billboards.
Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous. Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign. The campaign generated national media coverage and twitter chatter as people became curious about the billboards. Coca-Cola […]
Outfront 3D billboard warns against texting and driving.
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
Design Tips from Timmons Outdoor
This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement
Brands Use Billboards to Celebrate Anniversaries
Nice post at on Clear Channel Outdoor’s iHeartBillboards page about using billboards to celebrate brand anniversaries. Have you asked some of the older businesses in your communities if they want to use billboards to celebrate an anniversary? Paid Advertisement
