ArtPop Creates Buzz for Your Boards

Wendy Hickey, Founder, Artpop
Wendy Hickey, Founder, Artpop

How’d you like to use your vacant billboard space to create goodwill with local politicians and the local arts community?  ArtPop is a company which promotes the arts by using vacant billboard space to display local art.  The company is displaying works by 128 artists in 11 markets in the US and eventually wants to go to Europe.  Artpop is headed by Wendy Hickey who must not sleep because she’s got a day job selling billboard advertising for RBX and runs Artpop in her off hours.  You can see a terrific video of Artpop in operation here.

HTTPS://Vimeo.com/161938226

Wendy give a short overview of how ArtPop works.

Currently ArtPop is a trifecta. We partner with arts organizations and billboard companies.  The arts organizations manage the local art call and typically pay for the production of vinyl and the billboard companies provide the ad space. We choose a number of artists works from the call and display their work for one year.  Typically we renew the program each and every year in all the cities we are in and we hope to come to a city near you soon.

Talk about the awards you’ve won recently.

On September 13, 2016 we were awarded the tribute to the arts award by the Bethlehem fine arts commission as well as citations from the mayor of Bethlehem and the Pennsylvania House of Representatives!  Our first awards and a true honor! This was for our #ArtPopLehighValley program.  Our partners there are ArtsQuest & Adams outdoor advertising.

Insider hears you may be close to receiving some grant money. How will it change ArtPop’s operation?

I will be able to dedicate much more time to the organization and help more artists in more cities. We will do this by hiring myself and at least one other staff member full-time (paid) so that we are not running the program in the middle of the night from in my living room.

If you are interested in sponsoring or donating you can contact me at wendy@artpopstreetgallery.com or donations can be safely made at crowdrise.com/Artpopstreetgallery

sharondowell

 


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