Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider liked this Linkedin post by Andrew Holmes of Pattison Outdoor. It is reprinted with his permission. It looks good, but does it taste good? A lesson in visual advertising Andrew Holmes, Account Executive at Pattison Outdoor Given the choice, which of these burgers would you choose? You picked the #1, […]
Erica Line, the Corporate manager of Digital Asset Content and Integrated Strategies at Adams+Fairway Advertising has put together a fascinating video called “The History of Outdoor Advertising in 45 seconds.” Erica tells Insider that she put the video together by condensing an earlier 10 minute video which was compiled by […]
A fun article on Philly.com about a Long Beach Island realtor, Pattie Romano. Everybody knows the cat lady from the graffitied whiskers and black circles around her eyes that were scrawled on her Bay Avenue billboard, by the last turnoff from the island. For years, no matter how many times […]
Popup city has a great post titled “The Next Trend in Outdoor Advertising Is Paint.” The post features the work of Colossal Media and Overall Murals in the Williamsburg area of Brooklyn. Colossal Media operates 400 hand-painted murals in 100 locations in New York, Los Angeles, Chicago, San Francisco, Portland […]
This week’s creative design tips come from Leslie Outdoor. Be Brief – focus on one message Use a maximum of 5 to 8 words Avoid white backgrounds which may not display correctly Use strongly contrasting colors Avoid subtle differences in color gradients which may not display correctly Use thick, bold […]
Rate this board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating comes […]
Insider wrote last week that Outfront was stunting in Grand Rapids with lots of billboards with billboard ads containing nothing but pictures of fruit and vegetables. Turns out the stunt was an ad campaign for Gordon Foods, a food distributor and food store operator. Insider’s take: loud hurrahs to Outfront’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Outfront is flooding the Grand Rapids market with these billboards. Must be an attention getting start to a campaign. Insider would love to hear from anyone who knows what’s going in. Paid Ad
