Tag: creative

Mark Tutssel: What’s the poster?

OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide)  last friday as part of the OAAA’s lunch break series.  Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]

Art Connects Us Exhibit Runs on 60 Clear Channel Minnesota Digitals

MINNEAPOLIS (June 9, 2020) — Hennepin Theatre Trust today announced that Art Connects Us, a digital public art installation, has been extended to continue through the end of August. The project is a partnership with Clear Channel Outdoor which features original artwork by Minnesota-based artists presenting images and messages of […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Duck Duck Go on 2,245 US Billboards

  Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe.  The campaign highlights the fact that DuckDuckGo gives users better privacy.  Click on the map below to see where the boards are located. There’s a discussion at ycombinator over whether the […]

What’s a 27 year old car doing on a billboard?

The Drive has a great article about a picture someone took of a 27 year old Toyota ad on a billboard in San Francisco.  The ad was hand-painted on the sign in 1992 and rather than paint over the ad, Clear Channel has simply been stretching vinyl over the hand-painting […]

Leslie Morris on Successful Billboard Ads

This infographic by Leslie Morris of Skydragon Designs caught Insider’s eye.  It highlights  how to design a successful billboard ad. ] [wpforms id=”9787″] Paid Advertisement

Lamar Launches Digital Billboard Campaign in Memory of Blake Davis

Baton Rouge, LA – May 11, 2020 – Lamar Advertising Company is proud to support #ForBlake, the movement that encourages people to perform good deeds in memory of Blake Davis, a young boy who lost his battle to pulmonary hypertension just shy of the age of three in 2019. Blake’s […]

Honoring Grads

Reagan Outdoor, Lamar Advertising and Highroad Advertising  are using billboards to honor graduates.   In case you wish to do the same, here is some copy provided by out of home designer Adam Owen.  There’s space in the design for a picture and a name.             […]

Melody Roberts on Billboard Advertising During Covid-19

Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]

Shoutouts to Porlier Outdoor, Tyler Outdoor and Capitol Outdoor

Porlier Outdoor is running public service ads thanking first responders and encouraging people to give blood and encouraging people to be kind. Tyler Outdoor Advertising is running creative thanking healthcare workers. Capitol Outdoor is using digital billboards to highlight where the nearest coronavirus test kits are available.  Here’s the press […]