By Marnie Christine Cody, Attorney, Hamlin – Cody Thank you for sharing Jennifer Sloane’s article on force majeure. She raises a lot of good points. Richard Hamlin and I have been representing parties in the out-of-home industry since 1985 and we have reviewed and drafted hundreds of sign leases. In […]
US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]
Yesterday Geopath issued an update on the impact of coronavirus and out of home. The report shows that commercial traffic (think truck and delivery fleets) remains between 60-90% of normal across the country. Point this out to your truckstop and trucking company advertisers. Guess which product categories are selling well […]
Porlier Outdoor is running public service ads thanking first responders and encouraging people to give blood and encouraging people to be kind. Tyler Outdoor Advertising is running creative thanking healthcare workers. Capitol Outdoor is using digital billboards to highlight where the nearest coronavirus test kits are available. Here’s the press […]
To keep focused, Insider thinks you should spend 15-20 minutes each morning looking at covid-19 data and then tune out the talking heads and do your work. Here’s where to find the best data. Healthdata.org. The Institute for Health Metrics and Evaluation at the University of Washington runs a projection […]
BROOKINGS, S.D., April 01, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today announced its Board of Directors’ and management’s reaction to the COVID-19 pandemic. The COVID-19 pandemic continues to evolve and spread and has already affected people, economies, and businesses around the world. Daktronics is closely monitoring and assessing the rapidly evolving environment and […]
Insider is impressed with how private businesses have been repurposing their assembly lines to provide products needed to treat the coronavirus. Atomics props is manufacturing and donating face shields to hospitals. Here’s the press release. St. Paul, Minnesota – We are proud to be part of a country wide effort […]
Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers? Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]
Coronavirus is not a permanent state of affairs but you need to protect your liquidity for 30-60 days until shelter in place restrictions become less severe and the economy starts recovering. Some ideas. Put a spreadsheet together which monitors your lease costs versus revenues for individual signs. Ask landlords for […]
