On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
Tag: Chris Cowlbeck
A Must Attend Event for OOH Operators
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Geopath/OAAA Virtual Independent Operators Seminar
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
IBOUSA Spring Video Meeting in Lieu of Conference
From Chris Cowlbeck, IBOUSA General Manager The coronavirus pandemic has indeed impacted our daily lives and IBOUSA was forced to cancel their Louisville conference last week. In an effort to communicate with the people and companies in the independent billboard space, IBO has scheduled a ZOOM meeting series for Wednesday […]
Jeff Bohnert, RIP
Jeff Bohnert, President and General Manager of DSW Signs has died. He was 57 years old. Bohnert spent 33 years with DSW after graduating from Southeast Missouri State University. The Cape Girardeau Missouri company has over 800 faces in Illinois, Arkansas, Louisiana, Texas and New Mexico. DSW Signs was an […]
IBOUSA Endorsement Program
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
Chris Cowlbeck on 4 letter words – good ones!
By Chris Cowlbeck, General Manager, IBOUSA I’m writing now again from the Sunny Side of the Arbuckles in the isolation of the ranch looking out over the horses walking by as the spring grasses and flowers come to life. In the midst of all that is impacting us I recently […]
Concentrate on What You Can Control
Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
Out of Home Advertising Reaches Children with Message of Love and Hope
To the many billboard operators who supported the Samaritan’s Purse project Operation Christmas Child by donating available space on your digital boards in 2019, thank you! We are excited to share 2019 results. More than 10.5 million shoebox gifts were collected worldwide in 2019! More than 8.9 million were collected […]
IBOUSA is 200+ Companies and 67,000 Faces
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. “We are growing past 200 companies […]






















