Jeff Bohnert, President and General Manager of DSW Signs has died. He was 57 years old. Bohnert spent 33 years with DSW after graduating from Southeast Missouri State University. The Cape Girardeau Missouri company has over 800 faces in Illinois, Arkansas, Louisiana, Texas and New Mexico. DSW Signs was an […]
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
By Chris Cowlbeck, General Manager, IBOUSA I’m writing now again from the Sunny Side of the Arbuckles in the isolation of the ranch looking out over the horses walking by as the spring grasses and flowers come to life. In the midst of all that is impacting us I recently […]
Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
To the many billboard operators who supported the Samaritan’s Purse project Operation Christmas Child by donating available space on your digital boards in 2019, thank you! We are excited to share 2019 results. More than 10.5 million shoebox gifts were collected worldwide in 2019! More than 8.9 million were collected […]
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. “We are growing past 200 companies […]
Health care and its costs and variable coverages are issues of concern for all Americans but none more so than those in small to mid-sized businesses. Recognizing this, IBOUSA, an association comprising independent billboard owners/operators, has spent the past year working to find a health care solution that would benefit […]
Last week Insider did a post on Durden Outdoor’s conference room. We received lots of conference room pics. Here are our favorites. Roland Digital Media’s Cookeville, TN office is filled with old ad memorabilia. The conference room table was originally an off-premise billboard. It advertised the Jaycees world championship rodeo […]
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July. Looks like a great time with lots of trophy fish. IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]
