Some interesting reads this week: The Ontario Alcohol and Gaming Commission wants to prohibit athletes and celebrities from appearing in ads promoting gambling. Gambling companies have been using celebrities and athletes to promote gambling on Ontario billboards. Autonomous cars continue to move two steps forward, one step backwards. A […]
Two articles this weekend caught Billboard Insider’s eye. We read with interest an article by the Island Packet on Walter Czura, the founder of Marlin Outdoor. Marlin Outdoor has 850 billboard locations in Georgia and South Carolina. Czura also just finished producing a civil war movie. Autonomous cars. Almost isn’t quite. […]
Getting autonomous cars right is harder than you think. Twitter user Andy Weedman noticed his autonomous car stopped after he passed a billboard with a stop sign in the ad. Level 5 autonomy is harder than you think. Here’s the video showing what happened. [wpforms id=”9787″] Paid Advertisement
MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead. Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]
Remember predictions of an accident free driverless car future. Not so fast says the Insurance Institute of Highway Safety. The Institute predicts driverless cars may only stop one-third of all crashes. A driverless car will be able to stop accidents due to drunk or distracted driving. They may not be […]
Lamar CEO Sean Reilly is a venture investor. He participated in a $2.3 million fundraising round for MasteryPrep, a Baton-Rouge based company that sells standardized testing software and training materials. Tired of ads which follow you around the web? They’re going away in two years. Google is making third party […]
3M is recalling some fall protection products: Twin-Leg Nano-Lok edge and Twin-Leg Nano-Lok Wrap Back Self-Retracting Lifelines. This is a proactive recall. There have been no actual safety incidents or injuries. Here’s the press release. The Advocate reports that Lamar has been funding a five year internship program for Lousiana […]
Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter. Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators. Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]
Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
