Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter.  Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators.  Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks.

Hold the Hype on autonomous cars says the New York Times.  “Several carmakers and technology companies have concluded that making autonomous vehicles is going to be harder, slower and costlier than they thought.”  Autonomous cars have a hard time handling unexpected situations like jaywalkers,  a bicyclist riding the wrong way or cars making illegal turns.  There are software issues as well.  Everyone is pushing back rollout schedules.

Adquick, the automated out of home platform, is introducing a prenegotiated pay for engagement model for out of home advertising campaigns.  An advertiser will be able to agree to pay a fixed price per engagement with an OOH unit with no payment until a person engages with an SMS code.  The food ordering App Ritual just completed a 6 week pay for engagement campaign with Adquick in Los Angeles.  Here’s a link to Adquick’s performance marketing page.  Insider expects to see more campaigns like this.

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