Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market. The company was started 35 years ago by Michael Scheid Sr. following a career at […]
Los Angeles (October 28, 2019) – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators […]
MONTREAL, Canada and Los Angeles, CA. October 23,2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media buyers […]
Adquick, the online out of home sales platform is growing 400% a year according to Doug Guan, Head of Business Development. Here are some takeaways from Guan’s talk at the IBOUSA fall meeting yesterday. Adquick has 30 employees in California and is launching a New York office next week. Business […]
Insider is constantly asked about local billboard pricing. Adquick, the automated out of home buying platform, has developed a billboard pricing widget. You put in your zip code and it tells you what billboards, street furniture and wallscapes cost in that zip code for a 4 week flight. Here is […]
Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual. Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]
Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter. Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators. Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]
One of the great things about the automated out of home sales platforms is that they provide you with outstanding data on pricing. AdQuick, found that billboard prices for the month of April on the 10 freeway on the way to the Coachella music fesival, shot up a whopping 31%. […]
Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
