Insider is constantly asked about local billboard pricing.  Adquick, the automated out of home buying platform, has developed a billboard pricing widget.  You put in your zip code and it tells you what billboards, street furniture and wallscapes cost in that zip code for a 4 week flight.

Here is the median pricing data for the entire United States.   Wallscapes had the highest CPM, followed by billboards, transit and street furniture.

Wallscapes

Median Price – $12,450/4 weeks

Median CPM – $26.77

Locations – 1,002

Billboards

Median Price – $900/4 weeks

Median CPM – $5.33

Locations – 279,482

Transit

Median Price – $10,000/4 weeks

Median CPM – $3.04

Locations – 6,733

Street Furniture

Median Price – $675/4 weeks

Median CPM – $3.21

Locations – 81,435

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