US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]
Today’s podcast guest is AdQuick co-founder Matt O’Connor. AdQuick was founded almost four years ago to automate out of home ad buying. Matt talks about the impact of coronavirus on automated selling and what the industry and advertisers need to do now to be prepared when quarantines clear. Matt, explain […]
Digital billboards and automated buying allow people to respond quickly with messaging based on current events. We’ve seen this used in the presidential race and we’re seeing it used to fight coronavirus. Last week twitter founder and Adquick investor Alex Ohanian used Adquick to execute a buy on a trio […]
Adquick’s Matt O’Connor has been busy. Last week he closed a $6 million equity round to keep growing Adquick, the out of home ad sales platform. Insider asked O’Connor this question: Will declining iphone location data create problems for out of home audience measurement? Location data is definitely vital for […]
LOS ANGELES, Calif., February 13, 2020 – AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul […]
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
Lots of people ask Insider about out of home rates in particular markets. Here are 3 tools which provide out of home rates in different markets without a lengthy registration process. The Adomni Widget Adomni lets you search for digital sign inventory online by geography or audience. You can see […]
Insider asked four automated out of home sales platform execs to share predictions for 2020 and this is what they said: Jonathan Gudai, CEO of Adomni New outdoor digital screen networks emerge to massive reach and high-impact messaging to street-level audiences in urban areas. Why it matters: As fragmentation of […]
Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market. The company was started 35 years ago by Michael Scheid Sr. following a career at […]
