By Matt O’Conner, founder and CEO of Adquick We all know that one billboard or subway ad that greeted you on your commute for months When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online […]
If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player. Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]
Keep your eye on Adquick, the company which has raised seed funding from from a group of investors including Reddit co-founder Alex Ohanian to automate the out of home buying process. Ohanian used Adquick to place an automated buy for 4 billboards that his wife Serena Williams would pass while […]
By Matthew O’Connor, founder AdQuick 1. Outdoor advertising is antifragile — the disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in […]
AdQuick is running a clever billboard campaign to call attention to its automated technology for booking out of home advertising. Insider talked with Adquick founder Matt O’Conner about the campaign. What gave you the idea for the campaign? Tim Ferriss has a popular podcast with over 100M downloads during which […]
Yesterday Adquick announced it raised $1.1 million in seed funding to enhance its platform for automating the out of home sales process. The company attracted a who’s who of Silicon Valley investors including investments by Initialized Capital (a fund whose executive team includes former Y-combinator Garry Tan and twitter co-founder Alexis Ohanian), […]
AdQuick, a Venice, CA-based technology company, has announced it raised a $1.1 million seed round to help bring the outdoor and billboard advertising industry online. By collecting new online metrics for the effectiveness and reach of outdoor advertising, AdQuick has been able to give marketers a better understanding of their […]
This is the second in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made up of Silicon Valley techies. Insider interviewed AdQuick’s co-founder and CEO Matt O’Connor about the company. Prior to founding AdQuick, O’Connor worked for Amazon and Instacart. The founding team comes […]
