Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today that out-of-home (OOH) industry veteran, Andrea Messimer-Henley, has joined the company as senior director of sales and business development. “We couldn’t be more thrilled to have someone of Andrea’s caliber joining our team,” said Jonathan […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]
LAS VEGAS – March 22, 2019 – Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively […]
Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before. The Broadsign Reach supply-side platform (SSP) which currently has over […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “The OOH industry is rapidly evolving as innovative technologies are introduced and deployed. How would you describe today’s dynamic OOH medium to a non-techie?” […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]
