Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
It’s become easy to run personal messages on billboards, especially on digital billboards. Last February Adomni allowed people to run personalized valentines on digital billboards in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland for $10. During Digital Signage week Insider talked to the VP of Sales at […]
Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week. Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home: Less than 10% of the global out of home inventory is digital. That’s going to change. 85% of digital online ads are […]
Here are Insider’s top 5 quotes from the Independent Billboard Operators fall show which concludes today. Daktronics Lighting Expert Eric Johnson on the importance of lighting studies More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year […]
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]
LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens. “We […]
Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]
Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers. “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]
