Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table […]
On this week’s Billboard Insider podcast Jonathan Gudai described the three myths surrounding programmatic out of home. Myths about programmatic out of home. Number one, programmatic should be looked at by the media owners as an extension of their business. I think for a very long time it was viewed […]
On this week’s Billboard Insider podcast Jonathan Gudai talked about how the company’s joint venture with Uber complements out of home. Talk about Adomni’s partnership with Uber We had this partnership with Uber that was geared to launch at the end of Q1 and Q2 was going to be a […]
Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today’s Billboard Insider Podcast. Here’s a selection of his comments. What happened to programmatic out of home during COVID? How did Adomni respond? In March when the governors started telling […]
LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]
Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
Lots of people ask Insider about out of home rates in particular markets. Here are 3 tools which provide out of home rates in different markets without a lengthy registration process. The Adomni Widget Adomni lets you search for digital sign inventory online by geography or audience. You can see […]
Insider asked four automated out of home sales platform execs to share predictions for 2020 and this is what they said: Jonathan Gudai, CEO of Adomni New outdoor digital screen networks emerge to massive reach and high-impact messaging to street-level audiences in urban areas. Why it matters: As fragmentation of […]
