On this week’s Billboard Insider podcast Jonathan Gudai talked about how the company’s joint venture with Uber complements out of home.

Talk about Adomni’s partnership with Uber

We had this partnership with Uber that was geared to launch at the end of Q1 and Q2 was going to be a big coming out and we’re excited about that as well.  We still think the street level digital screens as a complement to digital billboards – that’s something that we’re investing in.

1000 vehicles have been deployed…like a lot of companies Uber had a rough Q2 as well but they’re really rebounding…with a lot of people not taking transit Uber is the mode of choice…Three cities are operational.  We’ll be announcing more in the next month or two because it’s definitely not stopping there.

How are the Uber ads triggered?

There is a geofence triggering component to it…it is a little different than billboards.  For most billboards you have either 6 or eight slots and it’s a fixed duration.  A one minute look or a 64 second loop.  With Uber because we’ve got hundreds of vehicles that are roaming around the city at different times and turning on and off differently there’s not just one loop that operates like a digital billboard…It is 8 second ads…they are video supported…the neat thing about what we’ve done is through our partnerships with the billboard operators and  owners we are able to tell that story on the tops of the Ubers and on the digital billboards as a screen sequencing.

So the ad on top of the Uber car will enhance the ad on the digital billboard?

That’s exactly right.  So it comes in two flavors.  There’s some brands who just want to own the market.  They want everyone in Atlanta to know about this new product or service.  And so they’ll be doing a campaign where the billboards have one of the 8 ad plays or 2 of the 8 ad plays…and then a similar ad with video is playing on the Ubers.  So when you’re in the passenger seat or you’re a pedestrian walking down the street you look up and there’s that 14 by 48 ad and you look at a side and there’s an Uber of the ad.  It’s penetrating that mindshare that everyone is trying to get…Then there’s another cool thing that we’re doing….because we know where the vehicles are…we can also have brands say but you know what, I really only want to heavy up on those ads being shown on the billboards when there’s cars in proximity…

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