Tag: adomni

How Women Bring Home the DOOH

By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]

Using DOOH To Address Industry Disruptions

  By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results.  The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]

Why OOH is the Premium Advertising Medium

By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach.  The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]

Reveal Mobile Launches New Self Serve Platform for OOH Measurement.

Raleigh, NC and New York, NY – May 12, 2022 – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home (OOH) campaign measurement. The new platform, called the Mira Console, is the first of its kind […]

The Importance of DOOH Education

  By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds.  The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]

DOOH in the Cookieless Future

  ‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]

2022 is the Year of pDOOH

By: Julia Cramer, Adomni Content Specialist  Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic!  As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]

The Advantages of Programmatic DOOH for Media Owners

By: Julia Cramer, Adomni Content Specialist  Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners.  The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. The limit of mobility caused a brief disruption to the advertising medium; however, […]

Adomni Appoints Harjit Badesha as Regional Managing Director for the UK and Europe Region

 Badesha brings strong leadership experience across various media and delivers demonstrated track record of driving results Las Vegas, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Harjit Badesha in the newly-crafted leadership position as Regional Managing Director for the […]

Adomni Sees Significant Growth in U.S. Operations Amid Higher Demand for DOOH Advertising

Company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy November 16, 2021 03:08 AM Pacific Standard Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, today announced significant growth in its U.S. operations. In the past year, the company grew […]