The Morning Call reports that the Easton, PA Zoning Hearing board has rejected an appeal by Adams Outdoor Advertising for a 10 by 15 foot digital billboard in Centre Square. Adams will appeal the decision in Northhampton County Court. The site’s owner says a billboard is necessary to attract a […]
Tag: Adams
Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
New and Noted January 10, 2018
“Privacy matters. Customers matter. Tech giants need to realize that no matter how big the company is, it still has a responsibility to consumers to protect their information, even if that means protecting information from its own company.” Privacy issues aren’t going away any time soon. Apple Flaunts Privacy at […]
Billboard Cashflow 101
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
Adams+Fairway Boards Promote Positivity
ATLANTA, GA (July 2, 2018) – Adams Outdoor Advertising and Fairway Outdoor Advertising will donate more than 700 billboards in 21 states to bring to life lettering artists’ renderings of positive messages. The designs came from Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to […]
Billboard Visibility Not Protected By Just Compensation
The Wisconsin Supreme Court ruled 4-3 that the City of Madison’s construction of a bridge which blocked visibility of a billboard is not a property taking requiring just compensation. Here’s a summary of Adams Outdoor v City of Madison. Adams bought a two sided billboard located near the Beltline Highway […]
Bethlehem Denies Adams Digital
Lehigh Valley Live reports that the Bethlehem Zoning Board turned down a request by Adams Outdoor for 4 variances to construct a 616 square foot digital billboard at 213 Union Station Plaza along the Hill to Hill Bridge. Adams already owns a billboard on city property on the other […]
Adams/Fairway considering REIT conversion
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
Adams Makes Pitch for Bethlehem Billboard
The Morning Call reports that Adams presented the case for a 616 square foot digital sign along the Hill to Hill bridge in Bethlehem during a three hour hearing in front of the Bethlehem Zoning Hearing board. Adams wants a variance to: construct a 616 square foot sign versus a […]
5 Things to Consider Before You Go Digital
By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]