Other News

Company: United Outdoor Media

Company:  United Outdoor Media Markets: Kentucky, Tennessee, Indiana, Ohio Address:  360 North Main St, London, Kentucky, 40741-1365 Email: trey@unitedoutdoormedia.com Phone: 606-878-2660 United Outdoor Media was formed in 1996 by Baxter Bledsoe Jr, Robert Gilbert and Bobby Jones to develop signs in Southeastern Kentucky with an emphasis on I-75.  In 2002 […]

States Revising Billboard Laws

By Kerry Yoakum, Vice President of Government Affairs, OAAA Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. The State lost in […]

Jason Swing Says OOH Markets Coming Back Slowly but Surely

OOH Buyer:    Swing Media Address:          7421 Beverly Blvd #13, Los Angeles, CA. 90036 Email:              jason@swingmedia.com       IG:                     @swingmedia Phone:            323-936-3000 Swing Media was founded in 1998 to assist clients with out of home buying.  Jason Swing is the company’s founder.  Majd Elias is President.  Insider talked with founder […]

Watchfire Signs to Sponsor and Exhibit at Virtual ISA Sign Expo

DANVILLE, Ill. — (April 5, 2021) — Watchfire Signs, a leading manufacturer of on premise  LED signs, digital billboards, and video scoreboards, announced that it is a Premier Sponsor of the ISA International Sign Expo® 2021 virtual conference and expo, and will be a prominent exhibitor. ISA International Sign Expo 2021 will be […]

Mesmerize Gives Away Free Ads to Charitable Organizations

NEW YORK, April 5, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Beginning in 2020, Mesmerize implemented a […]

Company of the Day – United Advertising Corporation

Company: United Advertising Corporation Headquarters: 11 Sunrise Drive, Cherry Hills Village CO 80113 Markets: Denver CO; New York NY and Eastern New Jersey Phone: 303.282.12000 Email:  mark@uacworldwide.com Founded in 1997, United Advertising Corporation is a full-service outdoor advertising company with offices in Denver, Monmouth County, NJ, and New York City. Products: Billboards, […]

Kevin Gephart’s 35 High Gain Sales Questions

Last week I discussed the importance of sales call preparation.  Today I identify 35 high gain sales questions you can use in your first meeting with a prospect. As you prepare questions for your initial call organize your note pad into three sections (use Post-it notes as tabs) General questions/notes […]

OOH Bad Debts and Covid

Covid has resulted in an increase in bad debts at the public out of home companies.   Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of […]

Covid Advertising Update: Out of Home Media is Part of the Solution

By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]