Other News

Stephen Freitas on 4 Trends Which Benefit Out of Home

By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned […]

Kentucky Legislature Approves Sign Rule Fix

The Kentucky legislature has approved HB 328, a revised billboard control act to fix the previous law which a court invalidated.  Yesterday the House approved an amended version by 30-6, the Senate approved the amended version by 91-3 and the measure has been delivered to the Governor.  The bill amends […]

Adams Outdoor Partners with Dress for Success Charlotte

In 2020, over 3 million women left the workforce. In September of 2020 alone, for every man that left the workforce, four women left as well. Covid-19 has no doubt caused long-standing cracks in the life that we knew, cracks that we will be fighting to repair for years to […]

Adquick Ranks 74th on Inc Magazine List of California’s Fastest Growing Private Companies

LOS ANGELES, March 16, 2021 /PRNewswire/ — AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced that it is the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. “Being placed on the Inc. 5000 Regionals: California list is a milestone for us,” […]

Place Exchange Launches Programmatic in Canada

New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, […]

Company of the Day – Toby Outdoor

Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC  28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities.   They talk about getting started, the Regency signs purchase and how they secured One Times Square.  Don’t […]

New and Noted – March 17, 2021

Vogue Business says fashion advertisers have rediscovered out of home in Out-of-home advertising: The big fashion comeback.  The article cites OAAA sponsored research that more people are noticing out of home ads post-pandemic and quotes Adquick’s Chris Gadek fashion brand and retailer advertising is up 573% year over year.  Anna […]

In-Vehicle Ads an Opportunity for Out of Home?

By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. Could existing outdoor regulations […]

Company of the Day: Triad Outdoor

Company:  Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC.  […]