Other News

Stu Lee: Wind and Hail are a Billboard Operators Enemy

Stu Lee at Bassler Insurance writes billboard liability and billboard replacement policies nationwide.  Insider asked Lee about trends in the billboard insurance market. What’s new at Bassler Insurance since we talked last? Very pleased to announce that our billboard operators/outdoor advertising insurance program has grown to serving clients in 32 […]

Lamar to Honor Teachers on Billboards

Baton Rouge, LA – April 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will honor teachers and educators across its national digital billboard network in celebration of Teacher Appreciation Week 2021, taking place May 3-7. […]

Mark Read to Keynote WOOH Europe Summit

WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London. Mark Read has headed the world’s largest advertising group […]

Company of the Day – Victor Sign Company

Company: Victor Sign Corporation Markets: Greater Chicago, IL Headquarters:  2734 W. Superior St, Chicago, IL  60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years.  At one time Victor Sign & Display Company (as it […]

Killer Sales Proposals (Part 2)

Last week I reviewed the first 4 parts of a killer OOH sales proposal: Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5.  Creative Clients spend 80% of their efforts on “where” to advertise and […]

Rothfelder On How to Pass an Unconstitutional Sign Law

The Texas Legislature is in session, and as the case far too often, it is demonstrating how to pass an unconstitutional law. The subject of the constitutional shenanigans this time is so-called “bandit signs,” those pesky paper signs illegally placed on trees, utility poles, street medium, and other sites in […]

DPAA Online Chat Tomorrow

NEW YORK, April 13, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. The session titled “Time […]

Rate this Ad by Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: View Outdoor

Company:  View Outdoor Markets:  Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 600 locations in Indiana, 350 in downtown Chicago and 150 in Central Florida.  The company was founded by Dean White in 2004.  Pete Schroeder is President. […]

Billboard Insider Classifieds April 17, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]