NEW YORK, April 5, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Beginning in 2020, Mesmerize implemented a […]
Company: United Advertising Corporation Headquarters: 11 Sunrise Drive, Cherry Hills Village CO 80113 Markets: Denver CO; New York NY and Eastern New Jersey Phone: 303.282.12000 Email: mark@uacworldwide.com Founded in 1997, United Advertising Corporation is a full-service outdoor advertising company with offices in Denver, Monmouth County, NJ, and New York City. Products: Billboards, […]
Last week I discussed the importance of sales call preparation. Today I identify 35 high gain sales questions you can use in your first meeting with a prospect. As you prepare questions for your initial call organize your note pad into three sections (use Post-it notes as tabs) General questions/notes […]
Covid has resulted in an increase in bad debts at the public out of home companies. Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
Kentucky Governor Andy Beshear has signed into law Kentucky HB 328, the legislation to revise and reinstate Kentucky’s sign rules. The bill amends Kentucky’s sign controls in a way that distinguishes rules based on whether a sign owner is compensated for a sign or not. Federal Courts threw out Kentucky’s previous […]
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in malls. The company’s owners have over 35 years combined experience in out of home advertising. The company operates digital smart screen displays. Shawn Cohen is a co-founder and […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
The three public US out of home companies outperformed the market for the 3 months ended March 31, 2021. Outfront was up 15%, Lamar up 14%, Clear Channel Outdoor up 10% versus a 6% increase in the Standard and Poors 500. US Public Out of Home Companies Versus S&P 500 […]
Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. You learn more from failure than from success. As recently as this year I had a couple of prospects that […]
