Other News

iKahan Develops Space Billboard

iKahan Media has developed three pathbreaking out of home opportunities Space Billboards In collaboration with SpaceX, NASA, and the guys who brought you Sputnik, iKahan is launching the world’s first ever extraterrestrial billboard.  iK-LUNAR-001 will be conveniently located on the south pole of the moon, in clear view of passing […]

Kym Frank on the Path to Real Time Impressions

On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising.  Billboard Insider asked Geopath President Kym Frank  about the path to real time impressions. Kym, how often does existing Geopath impressions […]

Comscore Expands into Out of Home Measurement

RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]

Vistar Australia/New Zealand Programmatic Spend Up 265%

SYDNEY & NEW YORK (April 1, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from […]

Company of the Day – Trotter Outdoor

Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor.  Matthew’s father started the business 20 years ago.    The Company remains a family company, owned and operated with a mix of both static […]

Travis Scott Turns to MilkMoney for Cacti Launch Campaign

MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch.  Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working […]

Stephen Freitas Says Make the Medium Easier to Transact

Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact.  He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]

UBER and Adomni Extend Taxi Top Network to New York City

LAS VEGAS – Uber OOH powered by Adomni*, Uber’s digital out-of-home cartop advertising network, is extending the markets it serves to include New York City. Recently, Uber signed an exclusive multi-year partnership deal with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative […]

Talon North America Partners with Hivestack

NEW YORK & MONTREAL, March 30, 2021 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side […]

Company of the Day: TSN Advertising

 Company:  TSN Advertising Markets: Nationwide Address: 301 Arizona Avenue, suite 250, Santa Monica, CA. 90401 Email: contact@tsnadvertising.com Phone: 1-888-496-4850 TSN Advertising stands for Truck Signage Network.  The company has wrapped more than 2010 trucks in 40 markets across the United States.  Eric Zdenek is founder and CEO. [wpforms id=”9787″] Paid […]