Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Several companies offer lease financing for billboards. They offer fast approval. They often do 100% financing. Financing charges are falling and reasonable. And collateral is limited to specific assets. Insider computed a financing charge of approximately 8% on the most recent billboard lease he examined. There are two disadvantages […]
Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]
Sell your strengths: brand safety, reach and creativity. That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week. Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]
Insider wrote last week on Meadow Outdoor being named one of Oregon’s best companies. This week the OAAA published a terrific interview with Meadow principals Chris and Mike Zukin to explain their management style and company culture. With the permission of OAAA, here is the interview and videos that will […]
The Out of Home Advertising Association of America (OAAA) has revealed 137 finalists for the 2021 OBIE Awards. Now in its 79th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]
Company: Triple O Outdoor Market: Texas Headquarters: P.O. Box 101253, Fort Worth, TX 76185 Phone: 963-777-3527 Email: walter@tripleooutdoor.com Triple O is a family business which was founded in 1995. The company has digital faces and static faces in the North Houston Metro area. The company serves the following communities: Conroe The Woodlands […]
Out of Home is still a great value versus other forms of media. Here’s a chart from the PJ Solomon March 2021 Media monthly which compares the CPM (cost per thousand views) of out of home versus media and online advertising. Bulletins and posters have a CPM cheaper than TV, […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been […]
New York, NY – March 24, 2021 – Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. With […]
