Other News

Road Runner to Install Digital Screens on 2,500 Siemens Vans

Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens […]

World Out of Home Assoc. Adds 8 Members

The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in […]

Company of the Day – Trident Outdoor

Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown.  Trident owns and operates 34 faces in eastern North Carolina.  The two owner/operators have a combined 30 years of experience in the outdoor […]

5 Things About Clear Channel Outdoor Post-Covid

Clear Channel Outdoor emerges from Covid with a whole lot fewer employees, more digital signs and a footprint in 22 countries and a too-low cashflow margin.  Here are five things Insider noticed after reading the Clear Channel Outdoor 2020 10k. 1.  A whole lot fewer employees Clear Channel finished 2020 […]

Extra Credit Projects Ideatour Billboard

GRAND RAPIDS, MICH — Midwest advertising agency, Extra Credit Projects (ECP), is at it again with a new billboard spotted in Grand Rapids.West Michigan’s most award-winning design firm, ECP is known for its simplicity and success in outdoor advertising for many of its regional and national clients.“We have always believed in outdoor ideas that are creatively road relevant. It’s […]

OUTFRONT Media Drives OOH Network into the Future with Broadsign Deployment

NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]

Stroer and Hivestack Extend Agreement 4 Years

Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilize Hivestack’s Ad Server, SSP and Storefront […]

Company of the Day: Tri Outdoor

Company:  Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA  18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA.  The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]

5 Things About OUTFRONT Post-Covid

OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens.  OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid.  Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1.  More […]

Paul Wright on the Baltimore Billboard Tax

Many readers know that my background is in commercial real estate. What they may not know is that I started my career with the Maricopa County Assessor’s office appraising commercial real estate for tax assessment (or equalization). Those were lean earning years, but I loved the analytical office work and getting […]