Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design.
What colors are best in a digital billboard ad?
Yellows and reds are really good. McDonald’s has proved that. Some people like to use blues but I I like a powerful yellow. Powerful colors don’t wash out in a board. I stay away from white because at night it can bleach. It could just be too white. Also, using all white is going to wear out LED’s faster. I like to do like a gray backgrounds.
How will AI influence out of home ad design?
I signed up at a couple of AI sites I put in everything for an ad for my company and it came out looking like a like a business card. It doesn’t have soul right now. It’s cookie cutter. Right now to me it’s not a finished product.
I asked AI to give me 6 tag lines for an ad for a dentist and it came up with six ideas
It wasn’t a finished product but it was the raw material I could refine. I love that. I can take that and do a design.
Skydragon Designs manages digital billboards and provides ad design services for independent out of home advertising companies. You can reach Leslie at leslie@skydragondesigns.com
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