Podcasts

Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk

Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising.     Here’s what Jay said about out of home’s resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of […]

Denise Levine: Things are Coming Back!

Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations.  She talks about what it’s like selling iconic urban out of home assets. Here are the highlights. Review Branded Cities history […]

Stephen Freitas Says Make the Medium Easier to Transact

Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact.  He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities.   They talk about getting started, the Regency signs purchase and how they secured One Times Square.  Don’t […]

Colossal Media Wants to Grow

Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising.  Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]

Jon Odom on Billboard Structures

Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana.  John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994.  I […]

SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost

Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea.  Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]