On today’s Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
Today’s podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years. Some of the highlights. How did you enter the out of home business? I graduated from college. I was 20 years old… […]
Ian Dallimore interviewed Sean Reilly on yesterday’s Digital and Dirt podcast. Some highlights. Lamar’s origin story The year was 1902. This is our 120th year in business…There was a buy named Charlie Lamar and he was a banker in Pensacola Florida and on the side he ran the opera house […]
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]
Billboard Insider is excited about Ian Dallimore’s new podcast “Digital and Dirt”. As most of you know Ian is Vice President of Digital Growth & GM of Programmatic at Lamar Advertising which provides him with a perfect platform for his podcast focused on Out of Home and innovation. Here are […]
On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. […]
Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
