Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]
On today’s Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets. Nick’s bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for […]
Ian Dallimore interviewed Lamar CFO Jay Johnson on Lamar’s Digital and Dirt podcast. Some of the highlights. From Banking to REITs My background is that of banking. Focused much more on the capital markets side. That’s where I grew up. I was a corporate and investment banker for a number […]
On today’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview Blackbird Media owns a spectacular 36′ by 38′ digital sign in Nashville. Tell us the story about how it came about. My grandfather…bought that sign in […]
On today’s Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
Today’s podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years. Some of the highlights. How did you enter the out of home business? I graduated from college. I was 20 years old… […]
Ian Dallimore interviewed Sean Reilly on yesterday’s Digital and Dirt podcast. Some highlights. Lamar’s origin story The year was 1902. This is our 120th year in business…There was a buy named Charlie Lamar and he was a banker in Pensacola Florida and on the side he ran the opera house […]
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
