We all know the Las Vegas sphere and the buzz it has created in the OOH industry. Farshid Joe Shooshani, a former chair of the Beverly Hills Planning Commission, is determined to build Los Angeles’s own version of an LED sphere. The Architect’s Newspaper reports that Shooshani has submitted plans […]
New York, NY, November 14, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rubenstein to its Board of Directors. Rubenstein is known in the media industry for his ability to build and manage leading advertising technology companies. […]
2023 Grand Prize Winner | Luminous Neon | The Clayworks at Disability Supports, Hutchinson, KS Watchfire Signs is proud to present the winners of the 2023 Watchfire LED Sign Awards, established to recognize Watchfire dealer partners who showcase the capabilities of on premise digital advertising in superior sign design. The award […]
Toronto, ON, November 1st, 2023 – Media Resources Inc., a global leader in digital LED displays, is thrilled to announce its finalist status in the 2023 Digital Signage Experience Awards (DIZZIE) across multiple categories: Digital Out-of-Home (DOOH), Educational Environments, Hospitality, and Restaurants. Presented by Digital Signage Experience (DSE), the DIZZIE […]
This week’s unique billboard came by way of Andy Goodman, President of AGE Advertising. The back story on getting this updated structure in place is fascinating, but we will save that for a later post. Today, we introduce you to The Nut Tree Structure located in Vacaville, CA. The […]
Invidis pointed out that the Kennedy Space Center has built an oversized digital welcome sign for its visitor complex. The oversized outdoor cinema screen is officially called the Kennedy Entry Experience. It is a custom-made product from US LED supplier SNA Displays. On the curved screen outside, visitors see a six-minute video […]
New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]
At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
