New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]
At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
BANGKOK, THAILAND, MONTREAL, CANADA (October 9, 2023) – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specializing in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH screens […]
Intersection operates nearly 800,000 digital and static faces nationwide. Billboard Insider interviewed Intersection’s CMO Esther Raphael. Today she talks about how Intersection uses content to complement advertising in New York City. How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]
U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub. Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
[CHARLOTTE, NC] – Gvest Capital, a Charlotte-based real estate firm, has completed its multi-faceted Ervin Complex in Charlotte. The project erected the largest OOH digital spectaculars in the Carolinas and restored the historic eight-story Ervin Building. After falling into disrepair following the 2008 recession, many thought the Ervin Building was […]
Billboard Insider received the following feedback on severe storms in the southeast and their impact on digital signs from Diane Stevenson, CEO of Grace Outdoor. Yes, storms always cause us a lot of heartache and pain. But really we have had good luck with most of ours. Right now the majority of our […]
