Billups President David Krupp has a post on Media Post Agency Daily called Sex Sells, But OOH shouldn’t help. He ends the column with a call for the out of home industry to take down strip club and massage parlor ads. Insider sides with Krupp and Nancy Fletcher on this […]
Creative
Talon Buys US Out of Home Media Agency Grandesign
March 7, 2019 (San Diego, CA) – Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential […]
Adam Owen on Billboard Design
Adam Owen is Creative Director at Owen Design Co, an Austin TX firm specializing in OOH design and banding. Adam has designed billboards for over 20 years for more than 100 billboard clients. Adam is a Vendor Associate in the IBOUSA. You can reach Adam at adamowencreative@gmail.com or 336-209-4138. Adam […]
Creative Circle: Changing A Client’s Creative
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
5 Reasons to Celebrate Your Brand Anniversary with OOH
By Jennifer Hurley, Clear Channel Outdoor Not everyone looks forward to their birthday (especially when phrases like “Pushing 40” and “Reaching 50” are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and […]
Three of a kind: selfies
With the advent of smartphones and social networks like Facebook, Snapchat and Instagram we really are living in a ‘Selfie generation’. Posting on social media and the OOH industry are a great match as they rely on eye-catching visuals to cut through the clutter, so today Daily Billboard Blog’s ‘3 […]
Vendor Profile: Hennessee Graphics
Company: Hennessee Graphics Phone: 423-693-5155 Email: Joe@hennesseegraphics.com Joe Hennessee of Hennessee Graphics is an independent graphic artist with 30 years experience designing out of home ads in addition to managing out of home plants in Florida and Texas. Insider talked to Hennessee last week How did you get involved with […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
It’s the Creative, Stupid!
By Rocky Sisson Past L. Ray Vahue Award Winner thought leadership from OAAA One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid! Regardless of the question, every answer linked […]
