By Rocky Sisson Past L. Ray Vahue Award Winner thought leadership from OAAA One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid! Regardless of the question, every answer linked […]
Creative
Clever Weather-Triggered Digital Campaign
Lamar is running a clever ad campaign in Tuscaloosa, AL which combines a sense of humor with weather triggered ads. Lamar Account Executive John James describes the ad: BankFirst Financial Services will be using their Digital Billboard in Tuscaloosa, AL to take advantage of all this rain we’re having with […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
GEICO Demonstrates Power of OOH in TV Ads
By Nicole Randall OAAA Communications Senior Director If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an […]
Daily Billboard 3 of a Kind – Hitting the Bullseye
Happy New Year! For this January edition of Daily Billboard Blog’s ‘3 of a kind’ we have three examples of billboard creatives hitting the bullseye quite literally. The first example is a special installation for the debut season of The CW’s Arrow show spied above the Sunset Strip’s Whisky A Go-Go […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Street Media Group 3D Denver Bus Shelter
Street Media Group is running 3D creative for Circle K on a Denver Bus Shelter outside the Pepsi Center to announce the sale of full alcohol beer in convenience stores effective January 1. Street Media wrapped the entire shelter in red vinyl, installed a topper and ad copy on 3 […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Merry Christmas and a Happy New Year
Insider wishes you a Merry Christmas and a happy New Year. Here’s how people in the out of home business are celebrating. [wpforms id=”9787″] Paid Advertisement