This month for the ‘3 of a kind’ feature Daily Billboard Blog shines a spotlight on a popular technique of busting out, or bursting through, the confines of a billboard hoarding to grab the attention of passersby. These 3 examples are all from the entertainment industry and the first eye-catching […]
(On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part I Myron Laible explained OAAA’s regulatory problem solving. In Part II Ken Klein described the advance of digital billboards, and […]
Hometown. Home Shows. Homelessness. These three elements will band together as Pearl Jam, Seattle’s iconic Rock and Roll Hall of Famers, take the stage on August 8th and 10th at Safeco Field to not only rock the crowd, but to raise awareness and pledge support to fight homelessness in their hometown. Seattle’s homelessness […]
With permission from Dealer Marketing Magazine By Sarah Garonce, Senior Director, Research & Insights at Clear Channel Outdoor Out-of-home advertising reimagines how auto marketers can more effectively engage with consumers along the path to purchase The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same […]
By, Nicole Randall OAAA Communications Director Recording artists and bands love OOH tease-and-reveal campaigns. They use cryptic messages in major markets to engage super fans, ignite social media, and hype big announcements. The most recent example comes from alternative hip-hop duo Twenty One Pilots (TØP). On July 9, a year after […]
This month for our ‘3 of a kind feature’, Daily Billboard Blog is sharing three treatments featuring special extension cut-outs of people sitting atop a billboard to stand out in the crowded L.A. skyline. First up is a billboard for the dark comedy superhero movie Kick-Ass spotted along Melrose Avenue on March 26, 2010. It was […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
In today’s changing media landscape, out of home advertising is a core media buy. OOH is bigger and bolder than ever before and offers unique platforms with powerful storytelling to deliver larger-than-life impact. To celebrate the best global OOH creative work, the OAAA produced this following video. Each of these campaigns […]
ATLANTA, GA (July 2, 2018) – Adams Outdoor Advertising and Fairway Outdoor Advertising will donate more than 700 billboards in 21 states to bring to life lettering artists’ renderings of positive messages. The designs came from Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to […]
Baton Rouge, LA – July 2, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to […]
