• Rate This Board by Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

    Floor Care Group

    Rating: 5 (great)

    • I love great outdoor advertising.
    • The extension gets the target audience’s attention by breaking the top plane of the rectangle.
    • The bright yellow background welds their retinas in place so the high-contrast black letters are easily read and the four-word selling message is easily remembered.
    • The model humanizes the content, the logo is clearly defined, and the web address is easy to read and remember.
    • Since the best outdoor ads are attention-getting, easy to read, and easy to remember this ad earns a solid 5 (great).

    Paid Advertisement

    Print Friendly, PDF & Email

    One Comment

    1. 8/5/19
      11:00 am Eastern

      This morning an alert reader advised me of a problem with the link to my web site included in the article above. The issue has been identified and is being addressed by my web hosting company and should be resolved later today. I apologize for the inconvenience, but it was something beyond my control.


      Greg Callaham Graphic Design
      PO Box 91383 • Chattanooga, Tennessee 37412
      Direct: 423.316.9141 • Fax: 423.622.6939
      Office Hours: Monday – Friday, 8:30am – 5:00pm

      Greg Callaham Graphic Design is a full service graphic design firm delivering outstanding creative
      for both print and digital outdoor advertising.