Big Outdoor is running a coronavirus PSA on its Times square billboard. Kessler Media is reminding people that Florida restaurants are doing takeout. This ad uses humor. Champion Outdoor’s Gary Barbosa has created a set […]
Creative
Shoutouts to Lamar, Grace Outdoor, iKahan, Extra Credit Projects and Image
Lamar is running a campaign thanking caregivers, delivery drivers, first responders, restaurant workers and public safety employees. Grace Outdoor is running PSA’s thanking healthcare workers and encouraging people to stay home and to pray. iKahan is thanking healthcare workers and grocery store workers. Looks like quite a few people […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Chicago’s Disappearing Vintage Outdoor Advertising
WGN in Chicago did a very interesting feature on Joe Marlin and his passion for the old Wallscapes around the greater Chicago area. Insider appreciates those who work to preserve the history of our industry and Joe is an all-star. Joe has a paperback out, “Fading Ads of Chicago”. You […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Digital Billboards a quick and responsive medium for informing people about coronavirus.
Digital billboards and automated buying allow people to respond quickly with messaging based on current events. We’ve seen this used in the presidential race and we’re seeing it used to fight coronavirus. Last week twitter founder and Adquick investor Alex Ohanian used Adquick to execute a buy on a trio […]
AT&T to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Advertising
AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
112 OOH Campaigns Are Vying for a 2020 OBIE Award
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Bronze, Silver, and Gold OBIE Awards, including four Gold […]
Daily Billboards 3 of a Kind: Imitating Art
They say that art is in the eye of the beholder, but one thing’s for sure in the world of outdoor advertising, movies and TV shows certainly like to pay homage to famous paintings in their marketing campaigns. For this month’s Daily Billboard’s ‘3 of a Kind’ feature, here are […]
