Creative

Daily Billboard Blog’s 3 of a Kind: Childhood Photos

During these uncertain times we could all do with a laugh, and that’s what these three childhood photo ad creatives were hoping to elicit for these shows and movies they were trying to advertise outdoors. The first billboard example is for the 2010 comedy Grown Ups and the marketing featured […]

Outfront uses Boards for World Art Day

To celebrate World Art Day this year, OUTFRONT Media joined forces with several artists to create messages of motivation, positivity, and unity to be shared on our digital out of home assets across the country. Our Uplifting America OUTFRAME Collaboration includes artwork from Shepard Fairey (contemporary street artist and graphic […]

PETA vs Lamar

PETA has purchased Lamar stock to raise a fuss about Lamar refusing to run inflammatory PETA billboard advertising.  Lamar stock will make a great investment for the folks at PETA but Insider doubt’s PETA will convince Lamar to run a divisive billboard campaign.    Insider thinks Lamar CEO Sean Reilly […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Melody Roberts on Billboard Advertising During Covid-19

Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]

Shoutouts to OUTFRONT, Book Your Billboard, Barfield Outdoor, General Outdoor

OUTFONT ran a digital billboard easter egg hunt yesterday in several cities across the country.  You downloaded a bingo card of eggs and you won when you spotted three eggs from the card on an OUTFRONT digital billboard.  Here are some winners.   Doug Muth at Sioux Falls bookyourbillboard.com tells […]

Shoutouts to Digital Outdoor Advertising, Project Outdoor, Orange Barrel and Glass

Digital Outdoor Advertising is using the only digital billboard in the Hamptons to run quarantine PSA’s.  The same town which opposed the billboard is running public service announcements on the billboard.   Project Outdoor is thanking first responders. Orange Barrel Media is running positive messages on digital billboards in Atlanta’s […]

Shoutouts to Porlier Outdoor, Tyler Outdoor and Capitol Outdoor

Porlier Outdoor is running public service ads thanking first responders and encouraging people to give blood and encouraging people to be kind. Tyler Outdoor Advertising is running creative thanking healthcare workers. Capitol Outdoor is using digital billboards to highlight where the nearest coronavirus test kits are available.  Here’s the press […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Shoutouts to OUTFRONT, Oliver, Advert and Pearl Media

Every evening at 7pm – 7:10pm local time zone, OUTFRONT Media is sharing an applause message on its digital billboards across the country in  support of healthcare workers.  The creative started March 31 and will run to April 20th.  The creative messaging, includes clapping hands and a simple #THANKYOU. Oliver […]