Media Resources the digital billboard manufacturer, installer, 3D fabricator and large format printer has appointed Bashir Hamis to head up the quoting and front end marketing teams. Hamis gave Insider an update on what’s new at the company. Bash, how did you get into out of home? I went to […]
Most of our readers agree with Neil Bell’s Why I Never Charge for Art. An out of home owner says: We use the same practice and I would echo all of the points that Neil made. He is spot on. A sign company owner says: I love Mr Bell’s perspective […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Neil Bell, New South Outdoor I recently had a discussion with another operator about my opinion on charging for art services so I thought I would share some thoughts on the matter. The bulk of our inventory is digital and because of this, we frequently create and change out […]
O2 has introduced “Bubl,” a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the […]
Degree Deodorant launched an innovative keep it moving campaign Monday September 21. The digital ads are strategically placed nationwide around gas stations, grocery stores, and charging stations, disrupting mundane, everyday moments and turning them into fun, unexpected reminders to stay active and keep moving. With a Gallup poll reporting that 38% of […]
By Eddy Herty – VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Simplicity… scaling back to only what is needed, focusing on the main task at hand, and as a result looking natural has real power to elevate all that we do. It has the power to lift-up […]
Earlier this month, coconut water brand Vita Coco launched a campaign to give recent graduates and aspiring designers an opportunity to complete their empty billboard on Sunset Blvd. in LA. Impressed with the brand’s creative out-of-home campaign, NY-based OOH advertising agency Red Rock Outdoor reached out to Vita Coco to […]
Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform. See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end. Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
