Baton Rouge, LA – February 2, 2021 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national digital Out of Home network to honor and recognize African American men and women who achieved “firsts” in their respective fields.
Throughout the month of February, Lamar will feature the following prominent African Americans on its digital billboards:
- Guion Bluford: First African American in space
- Gwendolyn Brooks: First African American Pulitzer Prize winner
- Juanita Hall: First African American Tony winner
- Mary Eliza Mahoney:First African American nurse
- John Baxter Taylor Jr: First African American Olympic Gold Medalist
- Booker T. Washington:First African American on a U.S. postage stamp
“Black History Month celebrates the achievements and contributions of African Americans in our nation’s history,” said Sean Reilly, CEO of Lamar Advertising Company. “We are proud to use our digital billboard network to honor and raise awareness of African Americans who may not be as well-known, but whose achievements were no less remarkable.”
The Black History Month campaign will be featured on more than 570 digital billboards in 64 markets across the U.S. Lamar will amplify the campaign by using its social media channels to share more information about the featured individuals.
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