Creative

Making the Case for OOH

2020 Local Case Study Award Winners Case studies are powerful testimonials and the OAAA case study library contains over 650 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is […]

Extra Credit Projects Founder Rob Jackson Publishes OOH Design Book

GRAND RAPIDS, Mich—Muhammed Ali, Betty Ford, Kobe Bryant and other icons are the center of a new book featuring the lifetime national tribute work of creative turned author Rob Jackson and his agency Extra Credit Projects (ECP).Today Jackson announced the release of Reflect, a book cataloging their last 20 years of commemorative billboard […]

Duck Duck Go on 2,245 US Billboards

  Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe.  The campaign highlights the fact that DuckDuckGo gives users better privacy.  Click on the map below to see where the boards are located. There’s a discussion at ycombinator over whether the […]

What’s a 27 year old car doing on a billboard?

The Drive has a great article about a picture someone took of a 27 year old Toyota ad on a billboard in San Francisco.  The ad was hand-painted on the sign in 1992 and rather than paint over the ad, Clear Channel has simply been stretching vinyl over the hand-painting […]

OUTFRONT Creative Studios Wins 6 OBIE’s

NEW YORK, May 26, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which […]

Brex runs rainbow hunt campaign across Clear Channel Outdoor boards.

With everything that’s happening in the world today, it’s nice to spread some joy and happiness with your neighbors. This is exactly what San Francisco-based fintech company Brex has done with its OOH contribution to the #RainbowHunt. On May 7th, Brex began releasing artwork made by employee’s children on its […]

OAAA Announces 78th Annual OBIE Winners

May 20, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design. This year’s Platinum OBIE Award, […]

Shoutouts to Link Media, Rogers Media and Giesken Outdoor

Link Media Outdoor is commemorating healthcare workers who are daughters of a Link Media Outdoor account executive April Kissinger.  Bailey Kissinger is normally an oncology nurse, but she has volunteered to work with the COVID 19 patients when the need was expressed. She is on a COVID 19 floor at […]

Leslie Morris on Successful Billboard Ads

This infographic by Leslie Morris of Skydragon Designs caught Insider’s eye.  It highlights  how to design a successful billboard ad. ] [wpforms id=”9787″] Paid Advertisement

Shoutout to Keystone Outdoor

Kudos to Keystone Outdoor is partnering with the Philadelphia City Council on a billboard campaign to promote mask wearing and social distancing.    [wpforms id=”9787″] Paid Advertisement