Creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

New Tradition Sign Wins Clio Cannabis Bronze

New Traditions One Times Square sign was the winner of a Clio Cannabis award bronze for 2021.  The ad design integrated across all four screens.  You can watch a short video of the ad at the Clio Cannabis awards website.  The 200 foot tall One Times square sign is New […]

OUTFRONT Announces 3rd Annual OUTFRAME Winner

NEW YORK, NY – December 15, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is excited to announce Valentina Elegante of Future First Studio @ Direct Agents as the winner of the third annual 2021 OUTFRAME art competition. This is the second year in a row that Direct Agents takes home the […]

Extra Credit Projects Calls Attention to Homelessness in Grand Rapids

GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season. Drawing attention to the ever-growing homelessness problem in Grand Rapids, the billboard, which can be seen driving south on US-131 in downtown Grand Rapids, […]

New Pass It On Campaign

The non-profit Foundation for a Better Life has issued its latest lineup of billboards promoting positive values.  You can order printed materials and/or download digital billboards at: www.passiton.oohforgood.com  As with all previous campaigns, PassItOn® will provide, and at no cost to you, standard bulletin, poster, and bus shelter/mall kiosk materials in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Clorox Wins Media Plan of the Year Award

WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]

Talon and Havas Launch Real Estate Campaign in Times Square

Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]

Sorel Taps Adgile for Relaunch

It has been a 500 years journey, but Jackie Summers and his high-powered marketing team, backed by spirits Industry influencer Fawn Weaver of Uncle Nearest Whisky fame, are pleased to announce the re-launch of Sorel. Sorel is a cool crisp liqueur based on the Caribbean hibiscus plant. Beautiful in color, […]

Firefly and RapportWW Execute OOH Campaign for Ghostbusters Afterlife

New York, NY; Los Angeles, CA – Halloween weekend of this year, spectators, pedestrians and audiences at popular hot spots in New York City and Los Angeles were treated to sightings of the Ecto-1, iconic car from the Ghostbusters, in an epic digital-out-of-home campaign on wheels from Firefly, RapportWW, and […]