Creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Clorox Wins Media Plan of the Year Award

WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]

Talon and Havas Launch Real Estate Campaign in Times Square

Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]

Sorel Taps Adgile for Relaunch

It has been a 500 years journey, but Jackie Summers and his high-powered marketing team, backed by spirits Industry influencer Fawn Weaver of Uncle Nearest Whisky fame, are pleased to announce the re-launch of Sorel. Sorel is a cool crisp liqueur based on the Caribbean hibiscus plant. Beautiful in color, […]

Firefly and RapportWW Execute OOH Campaign for Ghostbusters Afterlife

New York, NY; Los Angeles, CA – Halloween weekend of this year, spectators, pedestrians and audiences at popular hot spots in New York City and Los Angeles were treated to sightings of the Ecto-1, iconic car from the Ghostbusters, in an epic digital-out-of-home campaign on wheels from Firefly, RapportWW, and […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Hirect Uses Bay Area Digitals to Target Job Seekers

  SAN FRANCISCO, CA – As commuters meander through rush hour traffic along US 101 this month, there’s a good chance many will be anxiously shuffling their playlists of soothing ocean waves and placid rainstorms just to get through another day at a lackluster job. Luckily, a solution is now just […]

Change “FOREVER”​

By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media   “It’s important to evolve and not sit in one space.” – Virgil Abloh Yesterday, (Nov. 28, 2021) Virgil Abloh, Founder/CEO of Off-White and Louis Vuitton Creative Director, Entrepreneur, artist, DJ, fashion icon, etc, passed away from his fight […]

WOW Media Takes Over Randy’s Donut Sign for Ghostbusters Ad

Billboard Insider reader Lou Heller of Momentum Properties called our attention to an out of home takeover of the Randy’s Donuts sign in Los Angeles.  Randy’s has iconic donut signs on top of two California stores.  An article describing a Randy’s donut sign on top of the company’s Costa Mesa […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]