By Wes Frick, Wes Frick Design Agency Color psychology is the study of how colors influence human perception, emotion, and behavior. It plays a crucial role in billboard advertising, as the right color choices can evoke the desired emotions necessary for your campaign. In the context of billboard design, understanding […]
An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A new study has revealed that a majority of businesses are not properly documenting how their clients’ money is being spent. The study found that instead of providing evidence of how their money is being used, many businesses are simply providing proof that the work has been completed. Businesses should instead […]
BATON ROUGE, LA. (PRWEB) MAY 01, 2023 Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it is celebrating National Pet Month by displaying the names and images of pets on digital billboards across the country. Beginning today, anyone wanting to feature their pet on a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Common elements that great images typically have; Good use of light, capturing the moment, correct composition for the given situation, and the photographer’s choice of distance to their subject. Nowhere is that more true than in shooting Billboards and Out of Home. Those 3 elements combine to make for an […]
FotoFetch provides photographers and customers an easy and reliable way to get high-quality photos and videos. Customers can choose from options such as fixed pricing for approach photography, OOH pricing for digital boards, and more. Additionally, customers can rest assured that they will get all the photos shot and won’t […]
NEW YORK, April 3, 2023 (Newswire.com) – RentHop announces RentHop RentCompare — a new tool that allows renters in New York City to find out if they’re overpaying or underpaying for rent — with a corresponding Metropolitan Transportation Authority (MTA) subway ad campaign. While the average rent in NYC has been widely discussed […]
